When Ryan first got the Vitamix the dogs HATED it. They would run as far away as they could and shake and try to crawl up my leg to save them from the awful loud noise. Ryan decided he could turn Vitamix time into a pleasurable time for them so he started keeping treats in the kitchen and handing them out whenever he runs the machine (which is a lot). Now the minute he turns it on the dogs come running into the kitchen from wherever they are instead of running the opposite way as fast as they can. Pavlov would be proud.